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Also, given the revenue per store trend, and given that the company projects 15% revenue with similar square footage growth - are they not implicitly assuming that revenue per sq ft will remain constant? May DTC pick that up a bit. What is your 5 year out store count? And any thoughts on capex per store?

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Also, what are your thoughts about the declining revenue per sq ft?

“However, in recent years, revenue per square foot in the retail space has declined. From $1,595 in 2018, this metric declined to $1,425 in 2019 and it further dropped down to only $755 in 2020. However, this figure increased to $1086 in 2021, due to increased economic activity after a long period of stores shutdown during the onset of pandemic.”

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On EBIT margins - do you think the fact that a lot of what Lulu sells is a single material / fabric and hence they can source is cheaper? I see that even Aritzia does not do wholesale but Lulu has higher margins. Ofcourse size is a factor. Given how much real estate they give to yoga pants within stores - it must be 25-30% of revenue

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Excellent article. I've been very intrigued by this name over the past months and the curious thing is that Conor's articles were the catalysts. Great job re-sharing that write-up!

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